Google’s plan to monetize YouTube is suddenly more clear.  Google has been hawking YouTube aggressively for the past year and the results are clear.  YouTube traffic is up more than 400% since last summer.  Some industry pundits believe Google is placing more weight on YouTube meta data tags in returning search results.  Other postulate that video is more like television superceding radio as the preferred content medium.  Whatever the reason, videos are hot and as a business person, you need to understand how to make YouTube an integral part of your Internet Marketing strategy.

Several weeks ago Google launched Pay-Per-Click ads on YouTube videos in selective markets.  The initial results indicate that a general release is near.  In supported markets, when you launch a YouTube video, a Pay-Per-Click ad ribbon appears across the entire footer area of the video.  The user can click anywhere on the ribbon and is automatically routed to the ad site landing page.  Several major differences from traditional search results presentation include:

• Presenting a ONE SINGLE AD at time -  meaning no competition!
• AD BANNER is HUGE by comparison to traditional Pay-Per-Click Ads – more information for call to action
• Inconspicuous off button that many users will likely ignore

Pricing for this new PPC offer is unclear – no doubt it will bid up significantly higher than other Pay-Per-Click options.  Measuring traffic, specifically conversions, are critical to understanding relative ROI performance of this YouTube ad space.

Call the Best Internet Marketing Company and learn how you can start your Internet Marketing campaign on YouTube Today.