Microsoft’s recent release of the “BING” search engine has given the best internet marketing companies another tool to ensure their clients advertising messaging remains at the forefront of their customers’ minds, as well as their internet browsers! While “Bing” is a far cry from Google, and AdWords for that matter, Microsoft is certainly giving their best effort to stay relevant in the valuable search engine marketing (SEM) and general internet marketing spaces.
The biggest improvement in Microsoft Bing as compared with Google search is related to how images and videos are served to searchers. This detail should not be lost on any SEO experts when it comes to formulating internet marketing strategy. Whereas Google forces searchers to click-through on images and videos to get a closer look, Bing does close to the same with a simple mouse-over, saving searchers valuable time. In fact, if a Bing searcher mouses over a video, they will actually see the video begin to play without leaving their existing screen. This will likely make Bing a more popular option among those searching for images or videos.
As an experienced internet marketing consultant, we would highly recomend clients to optimize the begining of their marketing videos, and focus on drawing the viewer in as quickly as possible, as the sunk cost of them beginning to view your video is ever shrinking, making it very easy for them to move their mouse a few inches and see what your online competition has to offer. On the upside, the “begining” of your videos will likely reach a larger audience now, though it is up to you to keep them watching!
