How PPC Advertising Can Show You How to Optimize Your Website with Melissa Mackey

In this video interview, Internet marketing expert Melissa Mackey explains how to use a quick test of your keywords on Pay Per Click (PPC) before doing search engine optimization on your website.

While SEO is very important, it takes 3 to 4 months to see the results of your efforts, while with PPC you can get results within a day or two.

First, establish your goals, says Mackey. Then do keyword research based on these goals.

Next, create tight thematic ad groups for a PPC test campaign. Finally, start to gather data on PPC click-throughs and conversion, which tell you which keywords your customers respond to best and get the best results in conversions.

Only after going through these steps should you optimize your site. It’s very expensive to optimize your site for the wrong keywords, only to discover it 3 to 4 months later — if you discover it at all!

Mackey’s company tries to get at least 500 click-throughs for the test campaign, if possible. That’s usually enough to find out what they need to know.

Melissa Mackey is the Online Marketing Manager for Fluency Media, a full-service digital agency based in Ann Arbor, Michigan, offering Pay Per Click, SEO, social media, website development, and e-mail marketing. This interview was recorded at the Search Engine Strategies Conference in Chicago in October 2010.

Duration : 0:4:5

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Social Media Strategies – News Aggregation Part 4

This video continues on from Social News Aggregation 3 with us continuing the discussion about publishing and promoting content on digg.com. The cut away at the beginning it pretty abrupt from the last video so you need to watch all four of these together (http://gallucci.net/training) for the context to make sense.

Add Giovanni to your social network of choice at http://gallucci.net/social

For more online training videos on marketing, digital photography, design and web development go to http://xtrain.com/gio and use the promo code “gio” for 15% off your entire order.

Giovanni Gallucci is a thought leader in social media and online buzz marketing. To add some buzz to your online marketing send him an email to consulting(@)gallucci(.)net or visit his social marketing consulting site at http://gallucci.net for more information on his social marketing and search consulting practice. Distributed by Tubemogul.

Duration : 0:9:15

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Streaming Online Audio and Online Radio (Part One)

In this video (part one of two) we discuss how online streaming audio, or online radio fits into the social media ecosystem.

For more online training videos on marketing, digital photography, design and web development go to http://gallucci.net/training

Giovanni Gallucci is a thought leader in social media and online buzz marketing. To add some buzz to your online marketing send him an email to consulting(@)gallucci(.)net or visit his social marketing consulting site at http://gallucci.net for more information on his social marketing and search consulting practice.

Add Giovanni to your social network of choice at http://gallucci.net/social Distributed by Tubemogul.

Duration : 0:9:4

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$10,000 Contest: Viral Marketing WordPress Plugin For YouTube Videos, Twitter, FaceBook & More!!!

http://www.contestburner.com

Contest Burner has now officially launched with this amazing $10,000 contest. Get your own copy of ContestBurner, a free eBook & more training videos. Learn online marketing from Bill McIntosh and use this cool WordPress plugin to increase website traffic for your business. One of the best Internet marketing techniques is using a viral marketing, viral advertising or viral video campaign. I’ll show you how to do all 3 at once!

I’m Bill McIntosh & I’ve got possibly the biggest announcement in my entire 11 years of successfully working in the world on online marketing

Now this announcement is all about how you can use viral marketing techniques to drive free traffic to your website & customers into your business.

And that is… I’m announcing the public launch of contestburner.com… And the best part of this announcement is that to celebrate our launch I’m giving away over $10,000 in cash & prizes

On top of that, I’m also giving away free ebooks, A free video tutorial, free training on my weekly LIVE Internet show & a free downloadable viral marketing tool. I’ll be teaching you how to use viral marketing to increase business on your own website

Contestburner is a plugin designed for websites built on the wordpress blogging system and what it does is simply amazing.

Now before I tell you exactly what contestburner does I want to show you why I had my team build it in the firstplace…

You can reward your contestants for doing things like:

linking to your web site
commenting on your blog
subscribing to your newsletters

and here’s where it gets really good… Contestburner can also works directly with sites like Twitter, facebook & youtube to make your contest EXPLODE with a viral marketing campaign. You can also reward contestants for:

commenting on your youtube videos
video responses about your contest on youtube
subscribing to your youtube videos
Sending tweets on twitter
posting to facebook

comment on youtube
subscribe w the yellow button
and then rate it
& if you like it, you can favorite it too

Then go http://www.contestburner.com & sign up for the contest… the actions you took on this video will give you tickets into our contest. Now there are many other ways to win tickets & you’ll find out about it when you visit contestburner.com

Oh, I almost forgot… I’ve created a special free version of contestburner with some very effective features & you can download for free after joining the contest…

Duration : 0:5:43

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My Attraction Marketing Story- Massive Free Traffic & Leads

http://www.AttractionMarketingAcademy.com

After paying nearly $2,000 for Google AdSense advertising, I found Attraction Marketing which is when you share your intent and purpose on social media web 2.0 sites and visitors get to know your head, heart and ideas so much so they feel like they’ve known you for years and they haven’t even met you.

It has been said that a picture paints a thousand words, so you can imagine that a video could communicate millions. Tony Robbins has said that 90% of our communcation is nonverbal.

‘My Story marketing’ on YouTube is in my experience the best way to get immediate website traffic to the site you are promoting. You can get hundreds of website hits in a matter of your first few hours if you know what you are doing.

I’ve made 6 YouTube videos of minor importance but have already gotten 1,000s of visitors to my site and sold tons of products all during the first two months of my training with: http://www.AttractionMarketingAcademy.com

Click on the link above and enjoy 4 hours of free video tutorials to get you started right. It is the same web 2.0 marketing system that I used to get started after buying 3 or 4 courses in social marketing, I found these secrets to be the best to develop tons of free massive traffic and get people calling you rather than you chasing people and irritating them.

Attract business rather than wearing yourself down and bugging your friends.
Avoid the arguements and tension that comes unavoidably as you prospect your warm market.

Be FREE of sizing up every single human being you get within 3 feet of as a possible suspect/prospect for your business opportunity.

Would you like to promote a charity, a new book, seminar or philosophy, then Attraction Marketing using the latest Web 2.0 social media marketing is the best way to spread awareness through the best viral marketing in the world.

Are you in the Reverse Funnel System with Frank Kern or are you doing Butterfly Marketing with Mike Filsaime, then you’ll do it better with free web traffic from My Story Marketing for free!

Many people involved with Ann Seig or Mike Dillard, Dennis Karganilla, DK, Franco Gonzales, Mike Klingler, Bardi Toto in Cash Gifting programs are using some form of Attraction Marketing. All of the top Abunza leaders use some variation of web 2.0 marketing through social media like YouTube, Hub Pages, MySpace, Facebook, Twitter marketing, Linkin, Plaxo, you name it the best are using this Internet Marketing technique.

Skype me at Glencat8

On Your Side,

Glen Woodfin

http://www.AttractionMarketingAcademy.com

http://gdata.youtube.com/feeds/base/users/glenwoodfin/uploads

Duration : 0:9:41

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New PPC advertising models for SEO with ClickForensics and Netconcepts at SES New York 2009

Matt Van Wagner, founder of Find Me Faster, interviews Tom Cuthbert, founder and president, Click Forensics and Brian Klais, executive vice president, Netconcepts about ongoing developments in the PPC business model.

Duration : 0:4:12

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